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Arena is a brand for true enthusiasts of water sports since the company is driven by pure passion and love for water. With over 35 years of experience the brand cooperates with professionals and also leisure swimming fans. Arena from the beginning was a synonym of innovativeness and proved it by introduction the first line of swimwear named Skinfit, a `technological Pearl` for its light weight and design that resembles second skin of a swimmer. Today, the brand is sold in 103 countries all over the globe and supplies best swimmers during the most recognized swimming competitions in the world. In 2000 and 2004, Arena introduced new technologies: Powerskin® and Powerskin X-Treme®, quickly adopted by famous athletes such as Laure Manaudou, Filippo Magnini, Roland Schoeman, Ryk Neethling, Laszlo Cseh.